Resources Library by ANA

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence

Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper

Company: Harris Interactive (Europe)

September 19, 2007

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

Research World (May 2007)

All sorts of consumer-generated media have come into being in the last couple of years, including blogs, forums, podcasts, online social networks and communities. Here, we are talking about a collective name that is applied to different forms of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

May 1, 2007

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006

Author: Olivier de Gaudemar

October 8, 2006

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006

Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk

Company: Kantar

October 8, 2006

Emerging from the shadow of consumer panels

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.The history of internet research has been dominated by the consumer perspective although the move away from traditional data...

Catalogue: Panel Research 2006

Author: Marek Vaygelt

October 8, 2006

Assessing individual respondents' quality

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates them into a score. Furthermore, a longitudinal score...

Catalogue: Panel Research 2006

Authors: Christian Loeb, Adriane Hartmann

October 8, 2006